Tactic: Social Media
Adhesive Marketing was asked to offer consultation services to help WSS advance their Social Media platforms and ultimately leverage these to generate leads to grow their email database.
We audited WSS’s Facebook, Instagram and Twitter accounts to determine the effectiveness of how these channels are:
- Achieving company objectives
- Targeting consumers
- Engaging with the target audience and how often
- Producing content to create brand awareness
We also offered strategic direction and concept development of lead-generating sweepstakes/contests and engaging, viral content to grow the email database, increase followers and stoke brand loyalty.