Client: Hurley-Tron Legacy
Tactic: Video Production
With the coming release of Disney’s Tron: Legacy, popular youth lifestyle brand Hurley launched a new line of movie-inspired apparel. Hurley tapped Adhesive Marketing to create a :30 TV commercial that will also accompany the movie itself in theaters nationwide. Adhesive Marketing provided Hurley with turnkey execution from concept development through production to post production visual effects. The spot features champion motocross rider Ivan Tedesco and Hurley’s own spokesperson/model Rosie O’Laskey, as they interact in a futuristic world that plays off the essence of Hurley’s brand and pays homage to Tron: Legacy.